I design end-to-end campaigns across digital, print, and event materials, building scalable systems optimized for impact and performance. I bring precision and creativity to every brief through experience in lightweight motion design, AI-assisted production, and cross-functional collaboration, working fluently across English and French. Originally from Paris and now based in Orlando, I am currently available for freelance projects that push creative boundaries.
Off-season is the period between competitive seasons when young athletes step away from structured team play. Depending on the sport and region, this window varies, but the opportunity it creates is consistent: time to build strength, refine technique, and develop the mobility habits that carry athletes into their next season stronger and more prepared.
Develop a campaign that gives coaches, parents, and sports organizations practical resources to keep young athletes engaged, active, and progressing during the off-season.
A multi-channel campaign built around expert-led content and a structured release format, delivered through:
Each channel was designed to work together, with social ads driving awareness, emails nurturing engagement, and the landing page serving as the destination for action.
At launch, the campaign drove strong engagement on the landing page, with a notable number of visitors signing up for resources and creating new teams. The structured email series and social ad cadence helped sustain momentum across the campaign window, keeping the audience engaged well beyond the initial launch.
Connecting the world of youth sports.
TeamSnap is a platform that helps sports teams, clubs, and leagues manage communication, scheduling, rosters, payments, and more. It serves coaches, parents, players, and league administrators, simplifying the logistics of youth sports so organizers can focus on what matters most: the game.
TeamSnap participated in the first-ever Fanatics Fest in New York City (August 16–18, 2024), hosting the Kids Zone across all three days. The space was designed to give kids a hands-on sports experience, featuring basketball hoops, soccer goals, lacrosse sticks, baseball gloves, and footballs. The goal was simple: help as many kids as possible discover the joy of sports and leave with a memory tied to the TeamSnap brand.
Designing an effective event presence for TeamSnap required thinking well beyond visual branding. The booth needed to function as an experience, not just a display. In a large, high-traffic environment like Fanatics Fest, the space had to work hard to draw families in, hold their attention, and communicate the brand's purpose in a way that felt natural rather than promotional. The challenge was creating something that resonated equally with kids who wanted to play and parents who make decisions about the tools and platforms they trust for their athlete's team.
The booth design prioritized an open layout that invited exploration rather than directing foot traffic toward a sales interaction. Clear visual hierarchy across backdrops, banners, and signage ensured instant brand recognition from across the floor. TeamSnap's brand, and messaging were applied consistently across every touchpoint to create a cohesive, professional presence.
The Kids Zone served as the heart of the activation. Instead of passive product demos, kids were encouraged to move, compete, and explore across multiple sport stations. This kept energy high and gave families a genuine reason to stay longer. A dedicated photo backdrop gave attendees an organic moment to stop and capture a memory, creating shareable content that extended the campaign's reach well beyond the event itself. Every design decision, from the layout to the signage scale to the flow between activity stations, was made with both the child's experience and the parent's perspective in mind.
I didn’t create this video—it's just to show you the actual installation of the booth.
TeamSnap's presence at Fanatics Fest reinforced its position as a trusted partner in the youth sports community. The Kids Zone drew consistent traffic across all three days, giving the team meaningful face time with coaches, parents, and young athletes. The experiential format created genuine brand moments that a traditional booth setup would not have achieved.
Metro Health is a geriatric healthcare provider dedicated to improving the health and quality of life for elderly. They offer personalized, compassionate care focused on wellness, comfort, and longevity—working closely with seniors and their families to support healthier, more fulfilling lives.
The website redesign focuses on creating an accessible, user-friendly experience for elderly users while preserving Metro Health’s visual identity. The challenge is to balance modern design with readability, easy navigation, and accessibility while reflecting the brand’s commitment to exceptional geriatric care.
The website features a clean, modern layout with a simple, uncluttered design and ample white space to enhance readability. It maintains Metro Health’s visual identity through consistent use of brand colors and prominent logos. Content is clearly organized into intuitive sections, making it easy for users to find key information.
Designed with seniors in mind, the site includes large, high-contrast fonts for better legibility, straightforward navigation with clearly labeled buttons, and accessibility options such as adjustable text size, contrast settings, and voice-assisted features. The responsive design ensures ease of use across devices, with large touch-friendly areas optimized for tablets and mobile use.
Post-launch analytics showed a marked improvement in user engagement. The homepage recorded a high volume of traffic, with a significant increase in resource views, form downloads, and event page visits. The site also maintained a low bounce rate, indicating that users were not only arriving but staying to explore. These metrics demonstrate that the redesign effectively improved usability and encouraged meaningful interaction across key sections of the website.
A culinary journey
Thai Thani is a highly-rated Thai restaurant in Orlando. The restaurant is known for its elegant and traditional Thai-inspired decor and often features cultural elements like Thai classical dancing on weekends.
The rebranding effort requires balancing the modernization of the existing visual identity with the preservation of its core attributes that honor Thai cultural heritage and values. The challenge lies in refreshing design elements (such as the logo, color palette, and visual assets) in a way that resonates with contemporary audiences while staying authentic to the brand’s roots and traditions.
The rebrand aims to modernize the logo with a clean, contemporary aesthetic while seamlessly incorporating authentic Thai elements, striking a balance between simplicity and cultural richness to resonate with both modern and traditional audiences. The refreshed visual identity will retain core brand colors (such as gold and purple) that reflect the elegance and depth of Thai heritage. Key brand assets, including packaging and promotional materials, will be redesigned to create a cohesive, visually appealing experience across all touchpoints. Emphasis will be placed on storytelling, weaving traditional ingredients and Thai culinary traditions into the design to deepen audience connection and celebrate the brand’s cultural authenticity.
The rebrand of Thai Thani successfully elevated the restaurant’s visual identity by merging contemporary design sensibilities with the timeless elegance of Thai culture. The new logo presents a refined, minimalist form inspired by traditional Thai motifs, offering a fresh yet respectful interpretation of the brand’s heritage. The updated color palette enhances brand recognition while evoking the richness of Thai tradition. Redesigned packaging and promotional materials now feature intricate patterns and storytelling elements that highlight authentic ingredients, cultural rituals, and culinary craftsmanship. Across all touchpoints, from menus to digital platforms, the brand experience is now more cohesive, visually striking, and emotionally resonant, drawing in modern diners while remaining deeply rooted in Thai values and hospitality.
Fictitious Company | Branding
Create a powerful and distinctive brand identity for a donor-focused organization. The goal is to use emotionally resonant messaging and clean, impactful design to highlight the life-saving, transformative power of donations. The brand should portray donors as everyday heroes—individuals who make a profound difference—thereby inspiring action, connection, and a strong sense of purpose.
The slogan “Be a Donor. Become a Hero.” serves as a compelling rallying cry, emphasizing the empowering, life-changing impact of giving. It frames each donor as an essential force within a larger mission—someone whose actions directly save lives and create meaningful, lasting change. This messaging not only inspires action but also nurtures a deep sense of purpose and personal connection to the cause.
Visually, the brand is grounded in a bold, emotionally resonant design system. Red conveys urgency, passion, and the life-saving nature of donations, while blue provides a sense of trust, stability, and reliability. These colors work in harmony to inspire confidence and action. Bold, clean sans-serif typography reinforces the brand’s clarity, strength, and approachability, ensuring that key messages resonate across a diverse audience. Ultimately, this brand identity champions donors as modern-day heroes—ordinary individuals empowered to achieve extraordinary impact.
The Hero, Be A Donor brand successfully delivers a compelling, emotionally charged identity that resonates across print, digital, and social platforms. The clear visual hierarchy, impactful messaging, and bold color palette create an instantly recognizable presence. By positioning donors as heroes, the brand fosters deeper engagement, encourages participation, and strengthens the emotional bond between the organization and its audience. This identity not only inspires action but also builds lasting trust, ultimately driving increased donor involvement and long-term support.
For over two decades, L’Événementiel has been the only magazine dedicated to both corporate and consumer events, serving as a trusted resource for professionals across France and beyond. It provides valuable insights into the events sector, catering to corporate clients, local authorities, institutions, associations, and event agencies. As the only monthly publication covering the entire events market, it offers in-depth reporting on industry trends and developments.
Complementing the magazine, the Venue Directory offers a comprehensive, cost-free listing of medium- and large-capacity venues across France, French-speaking Europe, Morocco, and Tunisia, making it an essential tool for event planners.
Additionally, the Directory of Agencies and Service Providers provides a no-cost, extensive listing of professionals in the French-speaking events industry, supporting corporations, agencies, and associations in sourcing the right partners for their events.
A key challenge in this role is coordinating with multiple clients to secure timely approvals and ensure ads are print-ready, meeting both client specifications and technical print guidelines. It's also crucial to maintain consistent L’Événementiel branding across magazines, directories, and special editions (hors-séries). Balancing client needs, brand standards, and production schedules requires strong communication, organization, and proactive problem-solving.
A well-rounded and sustained publishing strategy that meets the evolving needs of event professionals, strengthens brand loyalty, drives targeted visibility, and ensures continued relevance in a highly competitive market. This strategy provides diverse content that covers both broad trends and niche topics, reinforcing your brand’s leadership in the industry.
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