I specialize in creating visually impactful, user-centric designs that elevate brands across digital and print media. With a sharp eye for detail and a passion for creative problem-solving, I design engaging websites, impactful marketing materials, and immersive interactive experiences. Currently open to freelance opportunities, I’m excited to collaborate on projects that inspire and push creative boundaries.
Off-season refers to the period of time when your young athlete’s sports team isn’t in the main season. Depending on where you live in the country, different sports may be in season at different times. Off-season training is a great opportunity for young athletes to prioritize learning new skills, improving weaknesses, dedicating more time to proper form, and learning the importance of strength training and mobility.
Create a compelling campaign that provides valuable resources to coaches, parents, and sports organizations to keep young athletes engaged, active, and improving during the off-season.
Develop an engaging and informative campaign that encourages participation and resource-sharing through:
This campaign not only keeps young athletes active but also reinforces the importance of continuous skill development, injury prevention, and overall fitness.
When the Off-Season campaign launched, we observed strong engagement on the landing page, with a significant number of visitors signing up for resources and creating new teams. This positive response indicates that the campaign effectively captured interest and motivated users to take action.
Connecting the world of youth sports.
TeamSnap is a platform designed to help sports teams, clubs, and leagues streamline their management and communication. It provides tools for scheduling, team messaging, roster organization, payment tracking, and more. TeamSnap simplifies the logistics of organizing sports activities for coaches, players, parents, and league administrators, making it easier to coordinate practices, games, and events.
TeamSnap proudly participated in the first-ever Fanatics Fest in New York City (August 16–18) with a clear mission: to help as many kids as possible discover the joy of sports and create lifelong memories along the way.
Over the course of the three-day event TeamSnap took the lead in hosting the Kids Zone, an immersive, action-packed sports experience. The space came to life with basketball hoops, soccer goals, lacrosse sticks, baseball gloves, and footballs. It was a hands-on, high-energy environment designed to let kids explore, play, and connect through the power of sports.
Designing an effective event booth for TeamSnap presents a multifaceted challenge that goes beyond aesthetics. The goal is to create a space that is visually compelling, functionally efficient, and deeply engaging—one that not only draws attendees in but also immerses them in the brand’s story and purpose.
The booth design should feature an open and inviting layout with clear pathways that make navigation easy for attendees. Dedicated zones for interaction, presentations, and showcasing products or services can create a seamless experience. Prominent display of the company’s logo, tagline, and core colors will ensure instant recognition. Consistent visuals and messaging across backdrops and banners will reinforce brand identity and enhance the booth's professional appearance.
To engage visitors, host live demonstrations, Q&A sessions, or mini-workshops that capture attention and provide value. Set up an Instagram-worthy area with eye-catching props or a visually striking backdrop to encourage social media shares. Enhance the experience by offering branded giveaways such as pens, tote bags, or reusable bottles, leaving attendees with a memorable keepsake tied to your brand.
I didn’t create this video—it's just to show you the actual installation of the booth.
TeamSnap’s presence at the first-ever Fanatics Fest in New York City was a resounding success, perfectly aligning with our mission to inspire a love of sports in kids and create unforgettable memories. By hosting the Kids Zone, we brought the joy of play to hundreds of young attendees.
By the end of the weekend, TeamSnap had not only connected with countless families and young athletes but also reaffirmed our role as a trusted partner in the youth sports community. The Kids Zone became more than just an attraction. It became a hub of inspiration, activity, and connection, leaving a lasting impression on everyone who joined us.
Metro Health is a geriatric healthcare provider dedicated to improving the health and quality of life for elderly. They offer personalized, compassionate care focused on wellness, comfort, and longevity—working closely with seniors and their families to support healthier, more fulfilling lives.
The website redesign focuses on creating an accessible, user-friendly experience for elderly users while preserving Metro Health’s visual identity. The challenge is to balance modern design with readability, easy navigation, and accessibility while reflecting the brand’s commitment to exceptional geriatric care.
The website features a clean, modern layout with a simple, uncluttered design and ample white space to enhance readability. It maintains Metro Health’s visual identity through consistent use of brand colors and prominent logos. Content is clearly organized into intuitive sections, making it easy for users to find key information.
Designed with seniors in mind, the site includes large, high-contrast fonts for better legibility, straightforward navigation with clearly labeled buttons, and accessibility options such as adjustable text size, contrast settings, and voice-assisted features. The responsive design ensures ease of use across devices, with large touch-friendly areas optimized for tablets and mobile use.
Post-launch analytics showed a marked improvement in user engagement. The homepage recorded a high volume of traffic, with a significant increase in resource views, form downloads, and event page visits. The site also maintained a low bounce rate, indicating that users were not only arriving but staying to explore. These metrics demonstrate that the redesign effectively improved usability and encouraged meaningful interaction across key sections of the website.
A culinary journey
Thai Thani is a highly-rated Thai restaurant in Orlando. The restaurant is known for its elegant and traditional Thai-inspired decor and often features cultural elements like Thai classical dancing on weekends.
The rebranding effort requires balancing the modernization of the existing visual identity with the preservation of its core attributes that honor Thai cultural heritage and values. The challenge lies in refreshing design elements (such as the logo, color palette, and visual assets) in a way that resonates with contemporary audiences while staying authentic to the brand’s roots and traditions.
The rebrand aims to modernize the logo with a clean, contemporary aesthetic while seamlessly incorporating authentic Thai elements, striking a balance between simplicity and cultural richness to resonate with both modern and traditional audiences. The refreshed visual identity will retain core brand colors (such as gold and purple) that reflect the elegance and depth of Thai heritage. Key brand assets, including packaging and promotional materials, will be redesigned to create a cohesive, visually appealing experience across all touchpoints. Emphasis will be placed on storytelling, weaving traditional ingredients and Thai culinary traditions into the design to deepen audience connection and celebrate the brand’s cultural authenticity.
The rebrand of Thai Thani successfully elevated the restaurant’s visual identity by merging contemporary design sensibilities with the timeless elegance of Thai culture. The new logo presents a refined, minimalist form inspired by traditional Thai motifs, offering a fresh yet respectful interpretation of the brand’s heritage. The updated color palette enhances brand recognition while evoking the richness of Thai tradition. Redesigned packaging and promotional materials now feature intricate patterns and storytelling elements that highlight authentic ingredients, cultural rituals, and culinary craftsmanship. Across all touchpoints, from menus to digital platforms, the brand experience is now more cohesive, visually striking, and emotionally resonant, drawing in modern diners while remaining deeply rooted in Thai values and hospitality.
Fictitious Company | Branding
Create a powerful and distinctive brand identity for a donor-focused organization. The goal is to use emotionally resonant messaging and clean, impactful design to highlight the life-saving, transformative power of donations. The brand should portray donors as everyday heroes—individuals who make a profound difference—thereby inspiring action, connection, and a strong sense of purpose.
The slogan “Be a Donor. Become a Hero.” serves as a compelling rallying cry, emphasizing the empowering, life-changing impact of giving. It frames each donor as an essential force within a larger mission—someone whose actions directly save lives and create meaningful, lasting change. This messaging not only inspires action but also nurtures a deep sense of purpose and personal connection to the cause.
Visually, the brand is grounded in a bold, emotionally resonant design system. Red conveys urgency, passion, and the life-saving nature of donations, while blue provides a sense of trust, stability, and reliability. These colors work in harmony to inspire confidence and action. Bold, clean sans-serif typography reinforces the brand’s clarity, strength, and approachability, ensuring that key messages resonate across a diverse audience. Ultimately, this brand identity champions donors as modern-day heroes—ordinary individuals empowered to achieve extraordinary impact.
The Hero, Be A Donor brand successfully delivers a compelling, emotionally charged identity that resonates across print, digital, and social platforms. The clear visual hierarchy, impactful messaging, and bold color palette create an instantly recognizable presence. By positioning donors as heroes, the brand fosters deeper engagement, encourages participation, and strengthens the emotional bond between the organization and its audience. This identity not only inspires action but also builds lasting trust, ultimately driving increased donor involvement and long-term support.
For over two decades, L’Événementiel has been the only magazine dedicated to both corporate and consumer events, serving as a trusted resource for professionals across France and beyond. It provides valuable insights into the events sector, catering to corporate clients, local authorities, institutions, associations, and event agencies. As the only monthly publication covering the entire events market, it offers in-depth reporting on industry trends and developments.
Complementing the magazine, the Venue Directory offers a comprehensive, cost-free listing of medium- and large-capacity venues across France, French-speaking Europe, Morocco, and Tunisia, making it an essential tool for event planners.
Additionally, the Directory of Agencies and Service Providers provides a no-cost, extensive listing of professionals in the French-speaking events industry, supporting corporations, agencies, and associations in sourcing the right partners for their events.
A key challenge in this role is coordinating with multiple clients to secure timely approvals and ensure ads are print-ready, meeting both client specifications and technical print guidelines. It's also crucial to maintain consistent L’Événementiel branding across magazines, directories, and special editions (hors-séries). Balancing client needs, brand standards, and production schedules requires strong communication, organization, and proactive problem-solving.
A well-rounded and sustained publishing strategy that meets the evolving needs of event professionals, strengthens brand loyalty, drives targeted visibility, and ensures continued relevance in a highly competitive market. This strategy provides diverse content that covers both broad trends and niche topics, reinforcing your brand’s leadership in the industry.
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